A local approach to international advertising is fraught with inefficiencies. Brand strategy becomes fragmented as it is passed down a long line of agencies. Certain strategies may not work in individual markets due to legal and technical restrictions. Cross-market standardisation is difficult, making campaign analysis and reporting challenging.
This whitepaper will explain:
1. How the central approach operates
2. The benefits of the centralised method
3. How to start to transition to the centralised approach
Download the whitepaper now
"Programmatic advertising allows brands to centralise cross-market media planning & buying by using technology to access inventory and data. This helps to streamline the execution of the strategy, overcoming the limitations of the outdated agency model."
Attila Jakab, Managing Director, Infectious Media