The concern for brand safety, ad fraud and viewability remains top of mind among advertisers and publishers in 2017.
In this guide, we want to answer 3 questions:
Download your free copy today to understand the main challenges within programmatic media, and how you can reduce these risks to your brand.
Whitepaper content including reports and reviews on the media industry from Shailin Dhar.
"It's impossible to guarantee complete security against non-brand safe and fraudulent activity in online advertising. However, Infectious Media's Approve solution combines best practices to minimise exposure to fraud and protect advertiser brands."
Shailin Dhar, Media Advisor & Ad Fraud Consultant, Method Media Intelligence