Proving the incremental value of your programmatic advertising

Display advertising has historically had trouble proving its value. Our recent marketer survey proves this; with 4 in 5 marketers admitting they have problems measuring the effect of display advertising.

We believe that display and all digital channels should be measured on their true value. We define this as incremental sales: sales that would not have happened without the customer seeing the ad.

This research paper proves the worth of programmatic advertising by outlining how it generates incremental sales.

We analysed the data from a number of major advertisers and realised that conversions only increased once the audience had seen a certain number of display adverts.

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"Historically, display advertising has had trouble proving its value. We believe this is because last-event measurement is still being used as the benchmark for measuring display performance. We believe that display and all digital channels should be measured on their true value. We define this as an incremental sale: sales that would not have happened without the customer seeing the ad."

Attila Jakab, Managing Director, Infectious Media