The concern for brand safety, ad fraud and viewability remains top of mind amongst advertisers and publishers.
In this whitepaper, we answer three questions:
Download the whitepaper to understand the main challenges within programmatic and how you can reduce these risks to your brand.
"It's impossible to guarantee complete security against non-brand safe and fraudulent activity in online advertising. However, Infectious Media's Approve solution combines best practices to minimise exposure to fraud and protect advertiser brands."
Shailin Dhar, Media Advisor & Ad Fraud Consultant, Method Media Intelligence
Understand the risks involved within programmatic advertising, to allow you to adjust your marketing strategy. Be in the know with how other advertisers currently feel to the big three topics: ad fraud, brand safety & viewability.