The concern for brand safety, ad fraud and viewability remains top of mind amongst advertisers and publishers.
In this whitepaper, we answer three questions:
Download the whitepaper to understand the main challenges within programmatic and how you can reduce these risks to your brand.
"It's impossible to guarantee complete security against non-brand safe and fraudulent activity in online advertising. However, Infectious Media's Approve solution combines best practices to minimise exposure to fraud and protect advertiser brands."
Shailin Dhar, Media Advisor & Ad Fraud Consultant, Method Media Intelligence