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Centralisation

Adopting a centralised strategy with programmatic

A local approach to international advertising is fraught with inefficiencies. Brand strategy becomes fragmented and cross-market standardisation is difficult, making campaign analysis and reporting challenging. 

This guide to a new, centralised approach provides advertisers with direction to ensure that the digital strategy is delivered accurately across each market. 


This whitepaper will explain:

  1. How the central approach operates
  2. The benefits of the centralised method
  3. How to start to transition to the centralised approach
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