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How do advertisers prepare for significant restrictions to identity data?

In our second of Infectious Media’s Navigating Digital Media series, our Strategy Director, James Coulson, discusses how brands must change their expectation of what is achievable in digital advertising if they are to prepare for the future of identity. 

Identity resolution is hot topic and will dominate upcoming conversations in the industry. While the future of identity is still unclear, there are a number of factors driving the answer, and it’s not what you might expect.

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