We have released our infographic based on the results of our marketers programmatic advertising survey.
200 digital marketers from leading brands were asked for their thoughts on programmatic advertising.
The results found that 75% of marketers plan to increase programmatic brand spend while the main barrier to increasing programmatic spend was identified as 'lack of transparency'.
Download the infographic now to get the full results.
"These results highlight that brand marketers are now well aware of the benefits of programmatic advertising. It allows advertisers to use data to make smarter buying decisions and with large, premium ad formats now available programmatically, it's a shrewd investment"
Martin Kelly, CEO & Co-founder, Infectious Media