Written in conjunction with ISBA, Infectious Media has released an updated version of its Programmatic Guide.
Over three volumes, this guide will educate digital marketers in programmatic advertising. It will ask why you need to find out about programmatic advertising. It will tell you what you need to create a programmatic strategy. And it will advise you on how to make your plan a reality.
Download all three volumes, or scroll down to download the individual sections.