What is programmatic advertising?

In Volume 1 of ISBA's new programmatic guide, we introduce the concept of this new way of media buying. Designed for those new to programmatic, this volume will:

  • Define what programmatic is, and how it works
  • Uncover the size of programmatic around the world
  • Detail the opportunities programmatic offers
  • Reveal why marketers are struggling with the complexities of programmatic

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"Programmatic is growing bigger; it's not going away. And it's not just digital media, it's going to print and TV as well"
Sital Banarjee, Global Head of Media, Philips