How to create your programmatic advertising strategy

Programmatic advertising can support a number of parts of an advertiser's digital strategy and has the potential to solve a number of recurring challenges. Volume 2 of ISBA's new programmatic guide highlights these challenges and how programmatic can help, including:


  • Driving better performance
  • Improved targeting through smart use of big data
  • Getting the picture of the full customer journey
  • Getting transparent insight from better measurement

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"It is apparent that there is an opportunity for marketers to improve the way they are approaching display advertising. However, programmatic advertising is complex."
David Ellison, ISBA, Marketing Services Manager