Make your advertising strategy a reality

Volume 3 informs advertisers of the more practical considerations needed to implement a programmatic strategy. This includes:

  • What technologies are necessary to run programmatic effectively
  • The pitfalls that need to be navigated
  • The different types of partners you can work with
  • Insight from marketers who have in-housed programmatic

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"You need somone internally to lead the direction of programmatic, you need that in-house expertise to be able to take you on that journey, get internal buy-in and lead the strategic directioon."
Bonin Bough, ex-VP Global Media, Mondelez