Measurement needs a fix

Are advertisers measuring programmatic accurately?


Read the programmatic measurement challenges of over 200 decision-making brand advertisers from around the world, revealed by our research.

Why read the report?

  • Benchmark your current measurement against other advertiser brands
  • Understand the key measurement challenges facing marketers
  • Help build a case to change your approach to measurement


Download your copy now. 



Discover the opinions of over 200 digital marketers.



How is measurement affecting programmatic budgets?
What is getting in the way of good measurement?
How good are agencies at measurement?
What metrics are marketers using to measure effectiveness?
Keith Weed.png

“While the digital ad industry moves like a speedboat, progression of measurement systems has been drifting along like a rowing boat with a dragging anchor.”  

Keith Weed, CMO, Unilever