From creating a centralised media strategy to fully-fledged 360 in-housing, this guide is for brands seeking to make their in-house approach to programmatic more than just a grand plan.
The guide for brands seeking to make their in-house approach to programmatic more than just a grand plan.
How could we help Deutsche Telekom's new in-housed operating model to increase control over its advertising?
Is moving away from a localised approach to managing advertising the first step to regaining control?
Watch our 3-part series where we look into the challenges of ad networks for performance marketing.
Learn how your performance budget can be used to drive real growth with digital advertising.
To drive awareness of John Lewis' Home Solutions business, we created the first real-time traded outdoor advertising campaign.
Google's new privacy tools threatens to kill digital advertising as we know it
Discover how to improve the measurement of your digital advertising and determine your true incremental uplift.
How to minimise waste and protect your brand, without sacrificing performance.
Download the Grow Brand Awareness with Programmatic best practice to find why you need to have a programmatic advertising strategy.
Advertisers need to tailor their approach according to market development.
Our award winning campaign for MBNA to measure the incremental uplift of display advertising.
Advertisers may be damaging their campaigns with blanket ads.txt adoption says new research from Infectious Media.
Read our revealing new research report into digital marketers' attitudes to measurement of programmatic advertising.
Read our new research report into the current attitudes and trends from advertisers about their programmatic strategy.
Read how we were able to help Expedia guarantee access to the right people in the right place and beat its CPA target by 82%.
Find out how to use programmatic advertising to develop an effective and flexible brand awareness campaign.
Learn what keeps marketers up at night, and why ad fraud and brand safety are so troublesome.
Written with ISBA, this guide walks you through everything you need to know to get started with programmatic.