Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, simple to use, and deliver impressive numbers. On the surface, ad networks look like a good choice.
But look a bit deeper, and you’ll see many of them do not drive the growth they claim and may be harming your business in the long run.
If you have watched our video series, 'Stop wasting your money on blackbox ad networks', you’ll know the damaging factors behind buying media blindly through ad networks. But what can you do to make your performance marketing drive actual, measurable and sustained growth?
This whitepaper explains in 5 steps how advertisers can achieve effective performance marketing, by moving away from these blind ad networks.