Our research shows how advertisers can damage their campaign performance with an unsophisticated implementation of ads.txt.
The unknown long tail still provides value for advertisers
"Blunt implementation of ads.txt on the buy side could damage advertiser campaigns unnecessarily. Advertisers need to be asking their agencies and tech providers for a deeper understanding of the inventory they are buying to ensure the right strategies are in place for each inventory type."
Dan Larden, Strategic Partnerships Director, Infectious Media